Info
Dallas, TX | Published on: December 24, 2012
Social media pitch
@repreboot goes live in t-minus 10, 9, 8..... #repreboot #reputation launching 12-26-2012 http://pr.co/p/000ruj
Summary
RepReboot announced today that it will officially open it's new website: www.repreboot.com the day after Christmas. RepReboot founding partners Jeremy and Daniel are both recognized leaders in the search engine marketing and systems architecture industries respectively, and have already gotten the reputation management industry buzzing with their approach to solving online brand negativity.
Details
RepReboot has been building up the hype in the coming days of their website launch, by holding contests, Twitter matches, and a garnering a seemingly endless amount of media attention.

The people who've been subjected to the launch marketing content of RepReboot are all asking the same two questions:

1. What is a reputation "reboot" and

2. What makes this company any different than the myriad of other businesses out there selling so-called online reputation management services?

One of the founding partners, Jeremy, offered this explanation: "Rebooting your reputation means that we identify terms typed into search engines like Google, Yahoo, Bing, etc. that return negative results about your name or business brand and push those negative results out of typical search range - replacing them with positive and neutral results."

He continued with "We're all about showing page 1 RESULTS. RepReboot offers a 100% money back guarantee on every one of our products if we can't show new POSITIVE results on PAGE 1 of major search engines within 60 DAYS of working on your campaign. Have you ever seen a guarantee this bold? Probably not."

To top off their willingness to do something "NEW" in the industry, RepReboot has given itself a challenge. "We've decided to show our clients that we'll put our money where our mouth is", says systems developer and founding partner Dan. "We're going to launch a series of negative campaigns against our own brand, and use our services to Reboot our reputation."

True to their word, on Christmas Eve, RepReboot posted two listings on popular complaint sites targeting their brand name. What happens from here only time will tell, but it seems like they're willing to accept the challenge, for better or worse.

Final analysis: Repreboot certainly appears to be standing out from the crowd, and judging by the response of some of the social signals we found watching this launch there's not just a want for this kind of service, but a definite need.
Quotes
Rebooting your reputation means that we identify terms typed into search engines like Google, Yahoo, Bing, etc. that return negative results about your name or business brand and push those negative results out of typical search range - replacing them with positive and neutral results.

— Jeremy
We're all about showing page 1 RESULTS. RepReboot offers a 100% money back guarantee on every one of our products if we can't show new POSITIVE results on PAGE 1 of major search engines within 60 DAYS of working on your campaign. Have you ever seen a guarantee this bold? Probably not.

— Jeremy
"We've decided to show our clients that we'll put our money where our mouth is, so we're going to launch a series of negative campaigns against our own brand, and use our services to Reboot our reputation. A continuous and official case study of RepReboot's effectiveness."

— Dan
Videos