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Dallas, TX USA | Published on: January 18, 2013
Social media pitch
@RepReboot launched model showing TRUE losses caused by negative search listings. #checkitout http://pr.co/p/000sk9
Summary
RepReboot recently launched an interactive graph showing companies the financial devastation that can be caused by the natural snowballing effect of negative listings under branded search terms.
Details
How much does it cost to have a negative listing on your branded search terms?

That's the question RepReboot looked to sove when building and deploying their newest website feature: an interactive graph showing the correlation between a rising number of negative search results and the decrease in overall sales.

More than just showing a decrease in sales, the graph also depicts the exponential increase in negative listings based on group/mob metalities. For instance: negative content that's accessible in a branded search result increases the risk of new negativity by 1000% PER LISTING!

To put a dollar sign on negative content, TMP/comScore published a report showing that up to 30 prospective customers would be lost per negative listing. So, around 10 negative listings (reviews, complaints, bad press, etc.) could equal up to a loss in 1 sale per day. That would sink businesses in some industries.

Why are negative listings such a business killer?

According to the Kelsey group 84% of internet users admit that they trust an unverified written review as much as they would trust a friend or close relative's opinion.

It also seems that Google's (more so than Bing and Yahoo) ranking and display algorithms seem to favor negative keywords inside user generated content. On 94/100 Google searches, review sites displaying a lower rating were ranked ABOVE the higher rated listings.

All these factors combined create a bleak environment for an organization with negative content being listed in their branded search terms.

According to RepReboot's Product Development Manager Jeremy Estes: "The key to solving an uninnoculated brand search term online is to identify and address the negative content causing the most agitation first. This gives immediate metrics of ROI for the online reputation management campaign, allowing the affected company to better plan their ongoing strategy."

Mr. Estes went on to state that companies asking the question "how does this affect me" would benefit greatly by simply going to RepReboot.com and using the interactive graph.

Quotes
The key to solving an uninnoculated brand search term online is to identify and address the negative content causing the most agitation first. This gives immediate metrics of ROI for the online reputation management campaign, allowing the affected company to better plan their ongoing strategy.

— Jeremy Estes
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